フィンランドMBA：クリック詐欺
”Click Fraud" という内容はネットビジネスでは大きな問題です。
今後のネットセキュリティを考える上で
大事なトピックになっている模様。
僕はインターネット、快適な生活、
ビジネスについてフィンランドでいろいろ調査、
勉強をしているのでちょっとポイントをまとめてみた。
ポイントとしては＝＝
●How big is it?
→Google charged with $90 million as click fraud class action lawsuit settlement
filed by Lane's Gifts & Collectibles (July 2006)
→15% of all clicks are fraudulent
→Threat to web advertisers costing as much as $1billion annually
：By 2008 projected cost - $1.6billion annually●Where does it come from?
→Major Source ? Content network sites
：Redistributed ads through domain parking sites
●What are Fictitious clicks ?
→Click bots (automated clicking programs (powered by anonymizers?))
：disguise PC’s identifier/IP address and space clicks to seem normal→Paid to Read sites (PTR)
→Spam, Phishing/Webpage spoofing
：entice users to click on links through email, popular sites, viral content - thus causing visits to ads
→Low detection probability through Facade and dual personality sites
：leading to new web metrics
ちょっと前になるけど
BusinessWeek誌の最新号（2006年10月2日号）が
カバーストーリー（特集）でClick Fraud（クリック詐欺）をしておりました。
http://www.businessweek.com/magazine/content/06_40/b4003001.htm
またその”Click Fraud" の仕組みも
欧州、米国などでいろいろ研究されてきているみたいです。
"Badvertisements: Stealthy Click-Fraudwith Unwitting Accessories"
by Indiana University at Bloomington
http://www.indiana.edu/~phishing/papers/gandhim.pdf#search=%22badvertisements%2C%20bloomington%22
またつい最近にも、
これもClick Fraudが大きなキーワードになっているみたいです。
http://news.com.com/2061-12572_3-6123401.html?part=rss&tag=6123401&subj=news
→Google is currently in talks to snatch up YouTube for $1.6 billion, TechCrunch is reporting. The blog's source says discussions are taking place and there is still a possibility the deal may not go through.
● CNNMoney.com（Business2.0,Fortune)： Is Google buying YouTube?
http://money.cnn.com/blogs/browser/2006/10/is-google-buying-youtube.html
→Is Google about to gobble up YouTube for a whopping $1.6 billion? What started as a completely unsubstantiated rumor courtesy of TechCrunch today took on a whole lot more credence when the WSJ.com, citing an anonymous source, came out with report stating that the courtship is on.
今後のネット社会が
継続的に成長をとげる意味でも
大事なトピックになっている模様です。
